Referrals

Grow your fan base organically with a referral program.

The Referral Program turns your existing fans into ambassadors. When a fan refers someone new, both the referrer and the new fan can earn rewards.

How referrals work

1. Fan gets a referral code
2. Every fan with a Fanpass automatically gets a unique referral code they can share.
3. New fan signs up
4. When someone uses a referral code to sign up for the artist’s Fanpass, the system tracks the connection.
5. Both fans earn rewards
6. Based on your configuration, both the existing fan (referrer) and the new fan can receive rewards like discounts or free items.

Setting up referrals

Navigate to Fanpass → Referrals in the dashboard to configure your referral program.

Configuration options

Setting	Description
Referrer reward	What the existing fan gets for a successful referral
New fan reward	What the new fan gets for signing up via referral
Reward type	Discount, free item, or loyalty points
Referral limit	Maximum number of referrals per fan (optional)

Tracking referrals

The Referrals page in the dashboard shows:

• Total referrals — How many fans have been referred
• Top referrers — Your most active fan ambassadors
• Conversion rate — What percentage of shared codes result in sign-ups
• Reward distribution — How many rewards have been claimed

Highlight your top referrers — they’re your most engaged fans and could be great candidates for street team or ambassador programs.

Best practices

• Make the reward compelling — Fans need a reason to share. A meaningful discount or exclusive item works better than a small percentage off.
• Make sharing easy — The Fanpass page includes built-in share functionality, but also promote the referral program on social media and at shows.
• Celebrate referrers — Consider featuring or rewarding top referrers to create a sense of community and competition.