Accessing analytics
Navigate to Fanpass → Analytics in the dashboard. You’ll see an overview of key metrics with the ability to drill into specific time ranges.Key metrics
| Metric | What it measures |
|---|---|
| Total Fanpass holders | Cumulative number of fans who have signed up |
| New sign-ups | Fans who signed up in the selected time period |
| Pass verifications | Number of times a Fanpass was verified at a booth or online |
| Online store visits | Traffic to your Fanpass merch store |
| Online orders | Purchases made through the online store |
| Referral sign-ups | New fans acquired through the referral program |
| Reward claims | Number of rewards redeemed by fans |
Understanding the data
Sign-up sources
See where your fans are coming from:- Direct link — Fans who visited the Fanpass URL directly
- QR code — Scans from physical QR codes at booths or printed materials
- Referral — Fans who signed up through a referral code
- POS capture — Fans signed up by staff during a transaction
- Embed widget — Sign-ups from the embedded widget on external websites
Engagement trends
Track how fan engagement changes over time:- Sign-up velocity — Are sign-ups accelerating or slowing?
- Verification frequency — How often are fans using their passes?
- Purchase behavior — Are Fanpass holders buying more than non-holders?
Revenue attribution
Understand the financial impact of your Fanpass program:- Revenue from Fanpass holders vs. anonymous transactions
- Average order value comparison between Fanpass and non-Fanpass purchases
- Online store revenue driven by the Fanpass storefront
Fanpass analytics help you quantify the return on investment of your fan engagement strategy. Use this data to make the case for expanding your Fanpass initiatives.