How it works
When a fan signs up for an artist’s Fanpass, they get:Digital wallet pass
An Apple Wallet or Google Wallet pass branded with the artist’s visuals. Fans carry it on their phone and can present it at merch booths.
Online merch access
Access to the artist’s online storefront where they can browse and purchase merch.
Rewards & discounts
Eligibility for exclusive discounts, rewards, and referral bonuses.
Fan profile
A profile in the artist’s fan database, building a richer picture of their engagement over time.
Why Fanpass matters
Traditional merch sales are anonymous — you sell a shirt and never know who bought it. Fanpass changes that:- Capture fan data at every touchpoint — POS, online, events
- Build a direct relationship — No social media algorithm standing between you and your fans
- Drive repeat engagement — Rewards, referrals, and personalized marketing keep fans coming back
- Understand your audience — See who your fans are, what they buy, and where they are
Fan experience
Here’s what a fan sees when they interact with Fanpass:A fan finds the artist’s Fanpass through a link (shared on social media, printed on merch tags, displayed at the booth, etc.).
Where fans sign up
Fanpass captures happen across multiple channels:| Channel | How it works |
|---|---|
| At the merch booth | Staff can capture fan info during a POS transaction |
| Fanpass link | A shareable URL that takes fans directly to sign-up |
| QR code | Displayed at booths, on merch tags, or on screens |
| Online store | Fans create an account when purchasing online |
| Embeddable widget | Add a Fanpass sign-up to any website |
Set up your Fanpass
Ready to get started? Follow the setup guide.